Orange Economy Spotlight: NTDA engages NIPSS on sustainable growth

The Director General of Nigerian Tourism Development Authority (NTDA), Dr Olayiwola Awakan spoken on the imperative of sustainable growth in the Nigerian economic ecosystem.

Awakan made this known during his engagement with the participants of the Senior Executive Course (SEC) 48, National Institute for Policy and Strategic Studies (NIPSS), Jos, who paid a strategic institutional visit to NTDA Headquarters in Abjua

Awakan, who warmly welcomed the team, expressed delight engaging with the stakeholders on tourism development, noting that he is always excited to discuss the vast opportunities within the sector.

As part of the visit, the Director-General delivered a presentation, titled; Orange Economy and Entrepreneurship for Sustainable Growth in Nigeria: The NTDA Perspective.” The lecture highlighted the strategic role of tourism within the Orange Economy, emphasising its capacity to drive innovation, create jobs, promote cultural heritage, and contribute significantly to national economic diversification and sustainable development.

The NIPPS team led by Professor Musa Emmanuel Umar, commended the DG for his visionary leadership and impactful initiatives within the tourism sector.

Umar stated: “You are not just a political appointee but a practitioner in your own right. We consider NTDA a critical actor in this industry.”

He further disclosed the readiness of NIPSS to collaborate with NTDA in addressing sectoral challenges and developing actionable policy recommendations aimed at promoting Nigeria’s tourism potential on the global stage.

The interactive session underscored the importance of strategic partnerships between policy institutions and implementing agencies. It also highlighted the shared commitment of both NIPSS and NTDA to strengthening tourism development through informed policy formulation, institutional collaboration, and sustainable initiatives.

The visit marks a significant step towards fostering synergy between both institutions in advancing Nigeria’s tourism agenda.